Why I Chose Realty ONE Group Western Slope and why you should too!
The Search for Excellence
For you to understand more about me, how I work, and my “why,” I think it’s important to share my journey of choosing to partner with Realty ONE Group Western Slope, and why you should too.
Selling my home of 26 years and moving to Grand Junction marked a significant chapter in my life. Not just as a homeowner, but as a seasoned real estate broker selling real estate since 2001. Having owned and operated a successful independent real estate brokerage in Minnesota, the prospect of relocating to Grand Junction meant finding a new professional home as well. This wouldn’t be an easy task.
The Leap from Big Box to Boutique
While reflecting on my journey of starting my career at a traditional “big box” real estate brokerage, to establishing my own independent boutique brokerage, I’ve always had the desire to provide a better customer experience. Opening my own brokerage in 2005 allowed me to redefine the expectations of how a real estate transaction should be while successfully assisting hundreds and hundreds of clients over the years.
Now, I needed to find a brokerage in the Grand Valley, like the one I built in Minnesota or consider opening a second location for Beyond Homes Realty in the state of Colorado.
Thorough Research
In my process of searching for a new real estate brokerage to work with, I met with every big box broker and some independents in the Grand Valley. This decision-making journey began two years before my actual move. It involved extensive research following various social media outlets, scouring business websites, reading company newsletters, and watching team YouTube channels. I wanted to understand the marketing strategies, culture/mentality, and mindset of the leadership at each brokerage. I wasn’t willing to settle and work with just any brokerage.
Customer Service Excellence
I am a firm believer in the crucial role of exceptional customer service and creative solutions in the real estate industry. Far too many agents look at this business as a numbers game with a “transaction only” focus. My next move had to align with the reputation I built on exceeding client expectations.
Culture and the Realty ONE Group Western Slope Mentality
Realty ONE Group Western Slope office on Colorado Ave in Grand Junction
What sets Realty ONE Group Western Slope apart is their leadership and focus on their agent’s overall success. That success comes from collaboration amongst leadership and other agents to ensure everyone is supported. Although each agent operates their own individual business, others don’t hesitate to step up for each other. It’s how you create a culture that cultivates excellence which, in turn, drives the customer experience. This brokerage aligns with my beliefs of always having the best interests of the customer at heart. I also believe that the excellence of a real estate brokerage is based on the support and direction of its leadership team, not the number of agents.
Dirty Little Industry Secret Revealed
I learned early on in my career that the traditional real estate brokerage business model for success had always been attributed to attracting the highest number of agents first, with quality customer service being left to chance as a hopeful byproduct. When operating my own brokerage, I never subscribed to that traditional business model which is why I left the traditional big box brokerage after my first 4 years to start my own company, Beyond Homes Realty. My goal and company motto is to “Redefine Your Expectations” of how a real estate transaction should be. I’m proud to say that my team and I at BHR successfully did that for 18 years in Minnesota!
Over the last two decades I’ve been contacted and courted by every major real estate company in the nation to open this branch, spearhead that territory, head up this team, buy into that franchise, train these agents, etc. There was one glaring issue for me with every opportunity I was presented…. NONE OF THEIR “SUCCESSFUL” BUSINESS MODELS OR OPPORTUNITIES HAD ANYTHING TO DO WITH PROVIDING AN OUSTANDING CUSTOMER EXPERIENCE! It was all based on attracting the highest number of agents and excepting a high agent turn-over rate as the road map to success. I wasn’t buying it and neither should you.
I Found My Place with Realty ONE Group Western Slope
When Realty ONE Group Western Slope opened their office in the summer of 2024, they immediately gained the attention of the Grand Valley. They stood out as a brokerage designed for agents who wanted more. More support, more leadership and more tools to enhance the customer’s experience. Their leadership team is well known and striving for nothing but excellence in every aspect of this business.
I am proud to be a part of and support that business model!
Every interaction I’ve had working directly with Tyler and Rick (the leadership team) only reinforces that I made the right decision. I couldn’t be more excited to continue building on my successful 24+ year reputation after relocating my career and family to Grand Junction.
Traditional brokers don’t understand my desire and mentality of putting the client first. And frankly, won’t ever offer anything like the real estate experience you’ll receive when working with me and the dedicated people at Realty ONE Group Western Slope. Stuck in the past, traditional real estate business models will never be able to compete with my service oriented mindset, creative ideas, and history of customer service excellence.
My experience and dedication is waiting to be shared with those who understand how important hiring the right agent can be to the success of your next home purchase or sale.
A Smart Choice
Choosing to partner with Realty ONE Group Western Slope was not just a professional decision for me. It was fulfilling the promise of a commitment to myself to align with a brokerage and team of people that share my values and dedication toward the customer experience. Realty ONE Group Western Slope gives me the ideal place to excel in the next chapter of my career while I continue giving back to the community.
YOU Really Need More?
Are you considering a move to Grand Junction Colorado? Are you seeking a real estate partner you can trust? I can promise you that my experience, creative ideas, and customer service mindset, coupled with the support of the entire Realty ONE Group Western Slope family, will turn your dreams into reality. Whether you are buying, selling, or investing in property in the Grand Valley. We do Real Estate RIGHT!
Take it from someone who spent the last two plus decades striving to raise the bar in this industry. Success happens when you partner with the right agent and brokerage for your real estate needs. Grab a hold of it and enjoy the ride.
Call me with confidence at 612-306-9558.
All my best,
Paul Aspelin
Read Paul Aspelin Reviews and Recommendations Post. It includes handwritten notes from happy clients, survey results and testimonials not found online.
Welcome to Grand Junction…. We’ve been waiting for you!
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Please call me directly at 612-306-9558, send me an email, or find me on LinkedIn. I’d be happy to provide a level of service and success to your clients that makes you look like an absolute ROCK STAR!
Agent Relocation
Are you a real estate agent with a great reputation looking to relocate your successful career to the Grand Valley like I did? Please call me directly at 612-306-9558 for a private conversation to understand more about why I chose to work with Realty ONE Group Western Slope!
