Why I chose The Christi Reece Group and you should too!

Circle Fund Agents and Recipients photo Oct 2023

The Search for Excellence

For you to understand more about me, how I work, and my “why,” I think it’s important to share my journey of choosing to partner with The Christi Reece Group and why you should too.

Selling my home of 26 years and moving to Grand Junction marked a significant chapter in my life. Not just as a homeowner, but as a seasoned real estate broker selling real estate since 2001. Having owned and operated a successful independent real estate brokerage in Minnesota, the prospect of relocating to Grand Junction meant finding a new professional home as well. This wouldn’t be an easy task.

The Leap from Big Box to Boutique

While reflecting on the transition of starting my career at a national “big box” real estate brokerage, to establishing my own independent boutique brokerage, I’ve always had the desire to provide a better customer experience. Opening my own brokerage in 2005 allowed me to redefine the expectations of how a real estate transaction should be while successfully assisting hundreds and hundreds of clients over the years. Now I needed to find a brokerage in the Grand Valley, like the one I built in Minnesota or consider opening a second branch of Beyond Homes Realty in the state of Colorado.

Thorough Research

In my process of searching for a new brokerage to work with, I met with every big box broker in the Grand Valley, including the leadership team at The Christi Reece Group. This decision-making journey began two years before my actual move. It involved extensive research following various social media outlets, scouring business websites, reading company newsletters, and watching team YouTube channels. I wanted to understand the marketing strategies, culture/mentality, and customer experience offered at each brokerage. I wasn’t willing to settle for working with just any brokerage, I needed to understand what they stood for.

Customer Service Excellence

I am a firm believer in the crucial role of exceptional customer service in the real estate industry. I quickly realized that the real estate agents working on the Christi Reece team excelled in this aspect. Striving to reinvent and exceed a five-star experience with their newly renowned six-star level of service wasn’t just a desire, it’s an achievement they consistently deliver.

Culture and the Christi Reece Team Mentality

What sets The Christi Reece Group apart is their impressive brokerage ranking within the state of Colorado and their nationally recognized sales numbers. Even better is their distinctive culture, team mentality, and a laser-like focus on the customer experience. Their emphasis on always having the best interests of their clients at heart aligns with my belief that the success of a real estate brokerage should be based on the actions of its agents, the quality of its customer service, and the strength of its marketing.

Dirty Little Industry Secret Revealed

I learned early on in my career that the traditional real estate brokerage business model for success had always been attributed to attracting the highest number of agents first, with quality customer service being left to chance as a hopeful by product. When operating my own brokerage, I never subscribed to that traditional business model which is why I left the big box brokerage to start my own company, Beyond Homes Realty. My goal and company motto is to “Redefine Your Expectations” of how a real estate transaction should be. I’m proud to say that my team and I successfully did that for 18 years!

Over the last two decades I’ve been contacted and courted by every major real estate company in the nation to open this branch, spearhead that territory, head up this team, buy into that franchise etc. There was one glaring issue for me with every opportunity I was presented…. NONE OF THEIR “SUCCESSFUL” BUSINESS MODELS OR OPPORTUNITIES HAD ANYTHING TO DO WITH PROVIDING AN OUSTANDING CUSTOMER EXPERIENCE!

The Christi Reece Group building

The Christi Reece Group Office in Grand Junction, CO

I Found My Place on the Christi Reece Team

It didn’t take long for me to realize that Christi Reece had created a team that had redefined the brokerage model for success in an industry where exceptional customer service, creative ideas, trust, and integrity can be scarce. The Christi Reece Group stood out as the team that could be relied upon to prioritize the client’s best interests while providing an exceptional customer experience. A simple recipe that continues to drive their success every day! I am proud to be a part of and support that business model!

Ask a Local

Glowing endorsements from locals are a powerful indicator of a real estate brokerage’s standing in the community. Every time I tell my relocation story and how I chose to partner with The Christi Reece Group, I get the same response. “That was an excellent choice! The people on the Christi Reece team are incredible to work with!” Industry professionals, small business owners, community leaders, even waitstaff at restaurants, it doesn’t matter who you talk with, it’s always the same response. Try asking around yourself, you’ll be amazed at how many people are “in the know”.

Every interaction I’ve had working directly with Christi, the leadership team, and this dedicated group of agents, only reinforces that I made the right decision. I can honestly say that I work with the best real estate brokerage, the best real estate agents, and on the best real estate team the Grand Valley has to offer. You can too.

Reputation Tells You Everything You Need to Know

When you choose to work with anyone on the Christi Reece team as a buyer or seller client you don’t fully realize it at first, but you’ve gained an extra edge for your success. That edge comes down to one word, reputation. A reputation that took Christi 30 years to earn. A reputation that every Christi Reece team member knowingly understands and holds in high regard.

I couldn’t be more excited to continue building on my successful 22+ year reputation after relocating my career and family to Grand Junction.

The Christi Reece Group = Refreshing Real Estate

The Christi Reece Group

Paul Aspelin at Open House in Grand Junction, CO

The big box brokers you may consider working with don’t understand. And frankly, won’t ever offer anything like the refreshing real estate experience you’ll receive when working with the Christi Reece team. Stuck in the past, their traditional real estate business models for success will never be able compete with the top-of-mind reputation, creative ideas, and a history of customer service excellence that The Christi Reece Group is known for.

Our team’s reputation for service and providing an outstanding client experience throughout the Grand Valley is waiting to be shared with those who understand how important this extra edge can be to the success of your next home purchase or sale.

Always a Smart Choice

Choosing to partner with The Christi Reece Group was not just a professional decision for me. It was fulfilling the promise of a commitment to myself to align with a brokerage and team that shares my values and dedication toward the customer experience. The Christi Reece Group has given me the ideal place to excel in the next chapter of my career while I continue giving back to the community through service and The Circle Fund.

Do YOU Really Need More?

If you’re looking to relocate to the Grand Valley from another town or state, just ask yourself this one question….

Wouldn’t you want to work with the real estate team the locals turn to when they want to buy or sell a home?

Of course you would, and now you know that team IS The Christi Reece Group.

Are you considering a move to Grand Junction Colorado? Are you seeking a real estate partner you can trust? I can promise you that my experience, creative ideas, and customer service mindset, coupled with the support of the entire Christi Reece team, will turn your dreams into reality. Whether you are buying, selling, or investing in a property in the Grand Valley.

Take it from someone who spent the last two plus decades striving to raise the bar in this industry. There is something special about partnering with The Christi Reece Group for your real estate needs. Grab a hold of it and enjoy the ride. To your success!

Call me with confidence at 612-306-9558.

All my best,
Paul Aspelin

Read Paul Aspelin Reviews and Recommendations Post. It includes hand written notes from happy clients, survey results and testimonials not found online.

Welcome to Grand Junction…. We’ve been waiting for you!

If you haven’t already, learn more about this wonderful area by reading these posts:


Are you a real estate agent looking to refer an out-of-state client to The Christi Reece Group?

Please call Paul Aspelin directly at 612-306-9558 or send me an email. I’d be happy to provide a level of service and success to your clients that makes you look like an absolute ROCK STAR!

Agent Relocation

Are you a real estate agent with a great reputation looking to relocate your successful career to the Grand Valley like I did? Please call me directly at 612-306-9558 for a private conversation to understand more about why I chose to work with The Christi Reece Group.